Psychology of Casinos

So how many times have you entered a Casino to be surprised by a certain design choice. For instance, most of the hotesl you will visit on a trip to Las Vegas have impeccable decor, but why the gaudy carpets?

Well there is an entire Psychology going on every time you enter a Casino, they are trying to subtlety influence you to do exactly what they want. Don’t believe me? Well admittedly some of these may be a stretch but go ahead and read on and see if I can convince you otherwise…

Force the mood

I wrote about the gaudy carpets a few years back. To summarize, the theory behind the nasty carpets is to make it so hard on your eyes you have to look up. Then they make the roof really high, so you have to look down, which in the end forces you to look directly at eye level where they have all their offers.

Setting the mood

Next time you are in a Casino, try to listen to the soundtrack that is playing. You are almost guaranteed to recognize it, because Supermarkets use the same technique. They will play music that is considered mild, and instead of individual songs it will also be on a continuous loop. Nightclubs have been known to use similar tactics, to cause a trance like state. You will also be exposed to an inordinate amount of red, why red? There are several possible reasons, Red is a stop color, which will keep you from moving on or another popular belief is that it is also a womb color.

Feed the mood

Free and easy alcohol is a dream come true for many people, so what does Las Vegas do? That right, they bring you alcohol, if you have ever been lucky enough to go on a winning streak you will notice how the drinks start arriving a heck of a lot faster Surely coincidence I am sure.

Stretch the mood

Casinos are magical places. They have been specifically designed to be a world unto themselves. Why? Because they can control that world, and in this world it is never to late. You will always have an ambient daylight in Casinos, no matter what time it is. And speaking of time, you will NEVER find a clock. This is all in an effort to keep you awake and gambling for a few more hours.

Energize the mood

If you are going to be awake for a few more hours, how on earth are you not going to feel tired? Oxygen baby! Rumor is that Casinos are happy to pump a little extra Oxygen in the air, all in an effort to get an extra 2-3 hours of playing time out of each and every patron. Pretty smart if it is true! I have even heard rumors that pheromones have  been released from some machines to encourage aggressive gambling.

Not sure how many of these are actually true, but if I ran a billion dollar corporation you can bet your hide that I would try a few of them to see if they work. And if they did work…. I would never tell you about it